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Marketo MCE 問題練習

Marketo Certified Expert Exam 試験

最新更新時間: 2024/03/19,合計75問。

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Question No : 1
A marketing director is asked to email leads to invite them to a company event.
Which Program Channel Type should be used to register leads and host the event onsite?

正解:

Question No : 2
An engagement program has a group of leads that a marketer no longer wants to send emails.
Removing leads from the program also causes which data to be removed?

正解:

Question No : 3
A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.
What should be added as a flow step in a Smart Campaign to accomplish this?

正解:

Question No : 4
Michael has created two smart campaigns in two different programs.
The flow for each smart campaign is shown below.



Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.
Which modifications must Michael make to the smart campaigns to achieve this?

正解:

Question No : 5
Which step is necessary to add a custom column to a lead report?

正解:
Explanation:
Reference: https://docs.marketo.com/display/public/DOCS/Add+Custom+Columns+to+a+Person+Rep
ort

Question No : 6
A marketer wants to identify duplicate leads using the person’s full name instead of email address.
How can the marketer accomplish this task?

正解:
Explanation:
Reference: https://nation.marketo.com/t5/Product-Discussions/How-to-Handle-Full-Name-Duplicates/td-p/47687

Question No : 7
By completing a form on the website, a lead is indicating interest in exploring the company products and solutions and is deemed sales ready.
How can this be communicated to sales?

正解:

Question No : 8
The email marketing manager wants to reset the score for all leads who have been unengaged.
Which value in the CHANGE SCORE Flow Step will reset the leads’ score?

正解:
Explanation:
Reference: https://nation.marketo.com/t5/Product-Discussions/Change-Score-Flow-vs-Change-Data-Value-Lead-Score/m-p/190403

Question No : 9
Which two behaviors can be tracked with Munchkin code? (Choose two.)

正解:
Explanation:
Reference: https://docs.marketo.com/display/public/DOCS/Add+Munchkin+Tracking+Code+to+Your+ Website

Question No : 10
The marketing department of a technology company believes the use of “Servers” in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:



In which component of the Control Panel will the schedule for the email be set?

正解:
Explanation:
Reference: https://gosolomon.com/mce-study-guide-program-fundamentals/

Question No : 11
HOTSPOT
A company has never done lead scoring before and wants to build a scoring model.
Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.
Answer options may be used more than once or not at all.



正解:

Question No : 12
A marketer has created a Smart Campaign with the Flow displayed in the screenshot:



Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?

正解:

Question No : 13
What is the difference between hard bounces and soft bounces?

正解:
Explanation:
Reference: https://docs.marketo.com/display/public/DOCS/Hard+and+Soft+Bounces+in+Email

Question No : 14
A lead is deemed sales ready.
What is an appropriate method to communicate this to sales?

正解:
Explanation:
Reference: https://nation.marketo.com/t5/Certification-Study-Group/Certification-Question/gpm-p/225351

Question No : 15
By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.
What is an incorrect use of tokens in this situation?

正解:

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