CIMA CIMAPRA19-E03-1-ENG 問題練習

Question No : 1
Johnson, Scholes and Whittington developed the SAF framework to explain the factors that should be considered before pursuing a strategic option.
JJJ is a listed company that is considering launching a new product into its market.
Which of the following considerations affects the Acceptability of this new product launch?

• A.The potential impact of the launch of the new product on the profitability of JJ
• B.The availability of funds within JJJ for launching the new product.
• C.The amount of production capacity JJJ will require to make the new product.
• D.Whether the product is consistent with the strengths of JJ

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Question No : 2
LMN sells fashion clothing at competitive prices through its own retail stores. The clothes are manufactured for LMN by contractors in other countries.
In the past 4 years LMN has progressively lost market share to rival shops and online stores. This has been the consequence of poor designs, poor quality, and poor customer service.
In the past 3 years LMN tried to respond to this declining market share in several ways:
• Used e-sourcing to increase the number of suppliers LMN uses in order to obtain a larger choice of designs.
• Used e-procurement to buy in greater quantities to reduce cost per item.
• Warned each supplier that LMN will use a different supplier unless prices are reduced and better designs provided.
• Closed its own design studio to save costs, relying instead on its suppliers for designs.
• Reallocated budgets away from funding for customer research towards
increased advertising.
• Avoided costs of product returns by making it difficult for customers to return items for a refund.
• Cancelled investment in a Customer Relationship Management system (CRM) to use the funds to finance its rising inventories.
You have been asked to suggest ways to improve the supply chain of LMN. This requires you to make a presentation to the Board of LMN.
Which THREE of the following techniques would improve the supply chain of LMN?

• A.Pull not push
• B.Partnership not antagonism
• C.Customer relationships not transactions
• D.Websites not shops
• E.Make not outsource

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Question No : 3
Mayo defined knowledge management as the management of the information, knowledge
and experience available to anOrganization .
Which THREE of the following are steps in the development and implementation of a knowledge management strategy?

• A.Gaining top management support.
• B.Creating the technological infrastructure.
• C.Populating the databases.
• D.Appointing a change agent.
• E.Establishing a knowledge management budget.

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Question No : 4
Which of the following is NOT a key attribute of a successful stretch target?

• A.Set at a level which is easily achievable.
• B.Set at a level which motivates staff to perform at their highest level.
• C.Staff must understand the reason for the stretch target set.
• D.Encourages ethically responsible behaviour to achieve the stretch target.

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Question No : 5
QQQ is Country M's largest supermarket with 40% of the market share. In addition it has opened several stores around the world in the last 10 years. One of the reasons for QQQ's success is its loyalty card. The loyalty card is used to gather information about the spending patterns of its customers. Around two billion pieces of information each week are captured and stored in an enormous data warehouse that can be accessed by QQQ and other selected large retail partners.
The information can be used to assess the success of new product launches as well as which demographics of customer are making the purchases. The system also allows QQQ to tailor its special offers to particular segments of the market and to predict the buying behaviour of its customers, which assists QQQ in procurement planning.
Which of the following best describes the activities outlined above for QQQ?

• A.Customer relationship management
• B.E-business
• C.Market segmentation
• D.Data mining

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Question No : 6
JKL Plc manufactures and sells a range of consumer electronic products. it is organised into four strategic business units (SBU's), each responsible for a specific business segment.



Which business segment would benefit most from a Build strategy?

• A.Personal Computer
• B.Tablet
• C.Smartphone
• D.Personal Music Player

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Question No : 7
NNN is a logistics firm that contracts with online retailers (clients) to deliver parcels containing customers' purchases, to customers' home addresses. NNN holds inventory of the most frequently ordered products at its warehouses.
According to industry research, most clients require the contractors to deliver the customers their purchases soon after they place their order. They are not concerned with the environmental impact of the logistics process. They require very competitive delivery prices from their contractors.
Customer research reveals that households dislike being asked to stay at home for an entire day because logistics firms are unwilling to commit themselves to a precise delivery time. This problem has led to a small number of cases of customers arriving at the warehouses of logistics firms demanding to take their purchases away with them. Most households do not consider the environmental policies or performance of the firms they buy from.
The logistics industry is very competitive and NNN wants to protect its existing contracts and to win more. It needs to focus its resources on the 'things that must go right' in order for it to succeed.
Which THREE of the following are Critical Success Factors (CSFs) for NNN?

• A.Business processes that deliver to households at the promised time + or - 15 minutes.
• B.A shorter average time between receipt of an instruction from its client and delivery to the customer.
• C.Warehouses in areas of lowest feasible operating cost.
• D.A car park and waiting room for customers at each warehouse.
• E.A comprehensive policy on emissions and Corporate Social Responsibility (CSR).

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Question No : 8
Data mining is an important part of an Organization's knowledge discovery process.
Effective data mining provides insight and can help unlock previously hidden opportunities.
Which of the following are disadvantages of Data Mining?
Select ALL that apply.

• A.Privacy issues
• B.Security issues
• C.Ethical issues
• D.Financial crime issues
• E.Manufacturing issues

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Question No : 9
Which of the following distinguishes a learning curve effect from a learningOrganization?

• A.Learning curve effects depend on repetition of the same behaviour. LearningOrganizations seek to modify behaviour.
• B.Learning curve effects apply to the factory. LearningOrganizations are always service industries.
• C.Learning curve effects increase with time. LearningOrganizations cease to learn after a time.
• D.Learning curve effects always reduce costs. LearningOrganizations always increase costs.

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Question No : 10
Company GGG wants to gain competitive advantage and has decided to use data mining.
Which of the following would NOT result from data mining?

• A.Classification
• B.Description
• C.Forecasting
• D.Sequences

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Question No : 11
GGG is currently undertaking a process of intuitive forecasting. A team of ten people has been selected from all levels of management and from a range of functional departments, to take part in the process. An initial single question of 'How do we improve future customer satisfaction levels for GGG?' has been posed and all members of the team have been asked to present a suggestion. No one is allowed to criticise another person's ideas. This process should give GGG a forum for the expression and discussion of a wide range of ideas.
Which of the following intuitive forecasting techniques is GGG undertaking?

• A.The Delphi technique
• B.A think tank
• C.Brainstorming
• D.Visioning

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Question No : 12
Company RR operates in the finance sector. It is experiencing increasing delays in approving loan applications, due to customers not promptly returning their signed copy of the application forms back to RR.
RR is now wanting to introduce e-signatures which allow customers to sign the document on their computer and return it back to RR through the Internet. This change will help to simplify the process and ensure that customers obtain their loans quicker.
To achieve this change, RR has established a project and has appointed you as the Project Leader to lead the change.
Select the THREE valid statements in respect of leading change.

• A.Managing change is a process of facilitating internal and external conflict resolution.
• B.A Change Agent is an individual or group that helps to bring strategic change to anOrganization.
• C.Transactional leaders focus on systems and controls and tend to seek improvement rather than change.
• D.A change leader using the Change Approach will focus on procedures, control measures and monitoring performance.
• E.An Affiliative leadership style is one where the change leader consistently asks the team for more.

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Question No : 13
'Big data' refers to datasets whose size is beyond the ability of typical database software tools to capture, store, manage and analyse.
Which of the following statements is NOT a valid statement regarding 'big data'?

• A.As technology advances over time, the size of datasets that qualify as 'big data' will also increase.
• B.The definition of 'big data' can vary by sector, depending on the software tools and dataset sizes common to a particular industry.
• C.Sufficient analytical and managerial talent is available to exploit the opportunities associated with 'big data'.
• D.'Big data' will require the right infrastructure, incentives and safeguards to address public concerns.

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Question No : 14
TTT is a software design company which has grown successfully over the last 8 years. It has been highly innovative and often collaborates with a number of external partners to produce high quality, innovative software for a wide range of customers.
TTT's owner, K, has been a driving force behind its success. He spends a great deal of time analysing what is happening in the marketplace and trying to predict what customers need from TTT, through a network of industry contacts. He has a strong vision for TTT and communicates this, with conviction, to his staff in regular face to face meetings. He recognises and rewards his staff when new developments are undertaken and completed successfully and believes that if staff feel appreciated, then they will be more motivated to succeed.
Which THREE of the following skills for a leader in a change adeptOrganizationdoes K demonstrate?

• A.Tuning into the environment
• B.Building coalitions
• C.Communicating a compelling aspiration
• D.Learning to persevere
• E.Making everyone a hero

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Question No : 15
VWX manufactures and sells a wide range of products. All these products utilise lenses and digital imaging technologies. VWX is considering how to manage its product portfolio.
Management is concerned about two product ranges in particular: cameras and home projectors.
VWX's cameras are Single Lens Reflex (SLR) cameras featuring interchangeable lenses and provide detailed, high quality images of objects both at very close range and at considerable distances. VWX has the largest share of the camera market but the market sales are falling as people increasingly use their mobile phone handsets to take and share photographs.
VWX has a small share of the home projector market. As a consequence the range is loss making. The home projectors are used to show photographs or films on large wall-sized formats. There is a growing trend for customers to buy home projectors to connect
to mobile phones, tablets and games consoles to project the content into a larger image and in order to share it.
Which THREE of the following product management strategies should VWX adopt?

• A.Cancel or postpone further investment spending on developing new SLR cameras.
• B.Use marketing expenditure to try to make the camera brand to appeal to professional photographers.
• C.Invest in promotional campaigns to encourage people to view and share content using a VWX home projector.
• D.Invest in promotional campaigns intended to convince the general public of the superiority of SLR camera pictures over the images from mobile phone handsets.
• E.Cut promotional expenditure on home projectors to seek to restore the profitability of the range.

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