410-101 実際試験問題と解答 - 模擬練習 - 受験自信を増やす

Question No : 1
You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience? (Select all that apply) Choose ALL answers that apply.

A.Always include the country code as part of your customer's phone numbers.
B.Always include your customers' countries in their own column in your file.
C.For customer lifetime value rate your customers on a ranking from 1-10
D.Include only customers with highest value order for best performance.
E.Convert different currencies into the same one.

正解:
Explanation:
The two most important tips are:
✑ Always include the country code as part of your customer's phone numbers, even if all your data is from the same country.
✑ Always include your customers' countries in their own column in your file, even if all of your data is from the same country. Because we match on a global scale, this simple step helps us match as many people as possible from your customer list.
What should I avoid when calculating customer lifetime value?
Different people calculate customer lifetime value in different ways. Here are some ways that you should avoid if you're going to send us the data for use in a value-based Lookalike Audience:
✑ Rating your customers. Say you have 3 customers worth $100, $10 and $1, respectively, and you use a 1-5 rating system. Don't send us data where they're rated as a 5, 2 and 1, respectively. This doesn't work because the value isn't proportional to the ranking. In other words, the $100 customer was factored by 20, but the $10 customer was only factored by 5 and the $1 customer wasn't factored at all.
✑ Ranking your customers. Say you have 100 customers and each one is worth between $200 and $1200. You rank them from 1 to 100. This doesn't work because value isn't proportional here either. It tells us if one customer is more valuable than another, but doesn't account for a scenario where the number 5 customer is worth double what the number 6 customer is, whereas the number 20 customer might only be worth 1% more than the number 21 customer.
Important:
✑ Don't provide only your highest value customers. Instead, include a broad range. Without this range, we can't hone in on what might distinguish an average customer from a great one.
✑ Don't include negative numbers to denote negative value or undesirable customers. We can't use rows that contain numbers like that.
✑ If your value is in the form of a currency, make sure it's all the same currency or is
converted to the same scale before uploading. We don't currently normalize for different currencies.
✑ Decimals that denote cents are acceptable, but don't use any other punctuation marks and/or separators. We can't use rows that contain them.

Question No : 2
You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply. Choose ALL answers that apply.

A.You should research all users on Facebook with certain characteristics that match your target market.
B.You should research people connected to your Fan Page.
C.You should upload a customer database and analyze their behaviors.
D.People who have viewed a view post on your Fan Page.

正解:
Explanation:
Audience Insights allows you to analyze and learn more about potential new markets and your current followers.
You can learn about their geography, demographics, lifestyle, purchase behavior, and much more.
As of 2018, you can NO LONGER analyze customer databases on Audience Insights.
Here is a list of audiences you can analyze in Audience Insights:

Here is an example of how insights report the information:

Question No : 3
A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap? Select two options that apply. Choose ALL answers that apply.

A.Delete Audience #2 and run ads on Audience #1.
B.Change Audience #1 interests to something different that still appeals to apparel.
C.Merge both audiences and run the campaign only on one audience.

正解:
Explanation:
Whenever you run into audiences that have a high overlap, you should always merge both of them into one. If you run both audiences under the same campaign, you will have multiple ad sets competing against each other.
If you have never used Facebook’s audience overlap tool, you can find it on Facebook’s Ads Manager and follow the next steps:
✑ Click on the Tools drop-down menu and choose Audience.

✑ Once there, select the audiences you want to compare, click on the Actions tab, and choose Show Audience Overlap.
✑ You can select multiple audiences, but you will only be able to compare one against the other at a time. In the tool, you will be able to see the number and percentage of overlapping members between them.
A second option is to completely change one of the audiences so that there is less than 25% overlap between both audiences.
In this case, you could change audience #1 interests to something different but still related to your target market to have two potential audiences to use.

Question No : 4
A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request? Choose only ONE best answer.

A.A core audience + a lookalike audience.
B.A lookalike audience + a website audience
C.A core audience + a website audience
D.A core audience + an engagement audience
E.A lookalike audience + an engagment audience

正解:

Question No : 5
An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign? Choose only ONE best answer.

A.You should stop using the audience where you are spending 20% of the budget.
B.You should unify both audiences into one, as your ad sets are competing with each other.
C.You should stop spending more money on the audiences where you have spent 80% of the budget.
D.You should continue running the ads, as they are working properly.

正解:
Explanation:
Whenever you have a high overlap between audiences, the best strategy is to unify both audiences.
If you use both audiences under one campaign in two separate ad sets, you are basically competing against yourself.
In other words, you are running two ads to the same audiences, so your costs and performance are not optimal. Your best approach is to unify audiences and run one ad sets with two different ads.

Question No : 6
Topic 4, Given a scenario, determine target audience

What is the biggest difference between doing a 1% versus a 6% similar audience? Choose only ONE best answer.

A.A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.
B.A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.
C.There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.
D.A 6% would include several countries whereas a 1% would only include one country.

正解:
Explanation:
On a scale of 1-10, the smaller numbers are optimized for similarity whereas higher numbers are optimized for reach.
Regardless whether you use 1 or 10; you can select one or multiple countries.

Question No : 7
You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window. Select all bullet points that apply. Choose ALL answers that apply.

A.Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
B.Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
C.Attribution window is set to 1-day view and 28-day click.
D.Views are called click-through attribution.

正解:
Explanation:
The number of days between the moment a person viewed or clicked your ad and then subsequently took action is called an attribution window.
Facebook reports ad actions based on views of your ad and clicks on your ad:
✑ Clicks: A person clicked your ad and took action. This is called click-through attribution.
✑ Views: A person saw your ad, didn't click it, but took action within the attribution window. This is called view-through attribution.

By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad.

Question No : 8
n which platforms does the Facebook SDK work on?
Select all that apply. Choose ALL answers that apply.

A.iOS
B.Android
C.Javascript
D.PHP
E.Unity
F.tvOS
G.3rd Party Tools

正解:
Explanation:

Question No : 9
You are a digital marketing manager for a retail company and manage the Business Manager for the business. They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel? Select 2 that apply. Choose ALL answers that apply.

A.You need to go to the Ad Account and assign the agency as partner.
B.Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
C.Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
D.Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.
E.The agency needs to create a new pixel and install it to the website.

正解:
Explanation:
There are several way in which you can give the agency access to your website's pixel:
✑ Assign the agency as a "Partner" under your Business Manager
✑ Assign the agency's employees as "people" with access to your pixel under the Business Manager
Keep in mind that the proper way to assign an agency is through the "Partnership" tab. Therefore, what you need to do is assign them as partners and assign the pixel to the proper ad account. You don't have to add the agency's employees as those will be added when you assign the agency as a partner to your business manager.

Question No : 10
Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app? Select all that apply. Choose ALL answers that apply.

A.Comments
B.Facebook Analytics for Apps
C.Account Kit
D.Facebook Login
E.Stories

正解:
Explanation:
Here is a full list of SDK tools you can use on mobile apps:

Question No : 11
You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
- Customers have to first register
- Then enter their payment info on a second page.
Which pixel events do you need to install on your client's website? Select all that apply. Choose ALL answers that apply.

A.Purchase
B.Complete Registration
C.Add To Cart
D.Initiate Checkout
E.View

正解:
Explanation:
These are all of the pixel events that should be installed on your client's checkout process:

Question No : 12
You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.
What can you do to fix this issue? (Select three that apply) Choose ALL answers that apply.

A.Go to your Business Manager and associated your pixel with the Product Catalog.
B.Install the Facebook pixel helper and make sure your pixel is detected
C.Go to the Product Catalog Preference API and troubleshoot your pixel
D.Create a new Facebook pixel and install the new pixel on your site
E.You need to run dynamic ads for the pixel to detect your Product Catalog

正解:

Question No : 13
You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.) Choose ALL answers that apply.

A.You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
B.You can test your events in the "Events Manager" under your Business Manager
C.You should check your campaigns to see if they are showing events.
D.You can track events and debug your pixel through Facebook's Analytics dashboard
E.You should install a second pixel and make sure it works properly

正解:
Explanation:
There are three main ways in which you can debug your Facebook pixel:

Question No : 14
When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns? Choose only ONE best answer.

A.App Launched, Initiated Checkout, Purchased, Spend Credits
B.App Launched, Added Payment Info, Purchased, Completed Tutorial
C.Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
D.Achieved Level, Purchased, Completed Registration, Viewed Content
E.Purchased, Initiated Checkout, Completed Registration, Rated

正解:
Explanation:
There are 14 standard app events you can use on Facebook SDK mobile app.
For this particular mobile app, these are the four events you want to utilize in order to track your client's requests:

Question No : 15
What are some advantages for Facebook Pixel? (Select all that apply) Choose ALL answers that apply.

A.Track cross-device conversions.
B.Show to the right people, at the right moment, on the right devices.
C.Build Core Audiences based on website visitors.
D.Build audiences based on users who have installed your app.
E.Unlock additional advertising tools within Facebook.
F.Evaluate your ROA

正解:
Explanation:
You can create a pixel, and connect it to your website, to:
✑ Make sure your ads are shown to the right people, on the right devices, at the right moment: Knowing how people use your website can imply what they're likely to do next. This helps Facebook deliver ads to the people most likely to take the action you want them to take.
✑ Build effective advertising audiences: With Custom Audiences, you can show your ads to people based on how they've already interacted with your website. Using Lookalike Audiences, you can target ads to brand-new people based on their similarity to established visitors and customers.
✑ Measure cross-device conversions: See how customers move between devices while engaging with your content ― and determine what devices they are most likely to convert on.
✑ Unlock additional Facebook advertising tools: Web conversion campaigns, Custom Audiences from your website, dynamic ad delivery, and metrics such as cost per lead or cost per conversion are only available to advertisers who've installed pixel on their websites.
✑ Better evaluate your return on ad spend by more precisely attributing online behaviors to your Facebook, Instagram, Messenger, and Audience Network ads.
Pixel can enable powerful, actionable, and cost-saving adjustments to ad delivery ― such as only displaying brand awareness campaigns to people who've never visited your website, or offering limited-time discount codes to people who've abandoned online shopping carts.

Facebook Blueprint 410-101 問題練習